Glossier Introduces 2 New Products to the Body Hero Family

For the uninitiated: Yes, Glossier is that brand with the cult-like following because of their aesthetically pleasing, millennial pink packaging and heavenly products that skincare gurus swear by. I’m not going to lie -- I’ve totally bought into the hype. I have Glossier’s brow gel, perfume, skin tint, concealer, eyeshadow and lip balm that I use with regularity (sponsor me?), so you just know I’m already itching to try these two new products. What I can say with 100 percent certainty is that this minimalistic brand helps me feel like a Cool Girl^™ everyday. So, let's see what all the hype is about.

Bar soap? So yesterday -- at least, that’s what I thought...until today. Consider the Exfoliating Bar Glossier's hot take on bar soap. Bamboo powder is the star ingredient here, designed to gently exfoliate while sunflower seed oil and aloe leaf juice work together to lock in moisture. The bar soap is ergonomically designed to fit in your hand and make you feel as smooth as a baby's bottom (and a hundred bucks, for the price of $14!). Even better, the outside packaging is recyclable and the bar soap particles are biodegradable. Is anyone else thinking about how cute this would look in their shower?

Winter is coming, and with it, dry skin. Let that be the least of your worries with Glossier's new Body Hero Dry-Touch Oil Mist! Feel pure luxury in every spritz and capture the dreamy feeling of summer with the delicious scent of orange neroli. It’s lightweight yet moisturizing, thanks to sunflower seed, grapeseed and oat oils. This mist will leave your skin feeling dewy and radiant, while giving a whole new meaning to the term "glow up." We really couldn’t ask for more!

In addition to launching these two new products to the Body Hero line, Glossier is also partnering with the WNBA for a body positive campaign. The makeup and skincare brand tapped eight WNBA players to create a campaign around strength and diversity. 

The senior VP of marketing, Ali Weiss, echoed the sentiment: “For some, that journey was about finding beauty in their athleticism, and for others, it was about becoming a body hero through self-love.” 

The brand is hoping to redefine beauty norms within the industry by telling these athletes' stories across its social platforms. The WNBA stars will discuss everything from fighting preconceived notions about being a woman in sports to self-care and taking care of their bodies. Portraits of Glossier's body heroes will also appear in newspapers and street advertisements in Los Angeles, New York and Chicago. In doing so, Glossier is looking to challenge society's definition of beauty, as well as its standards. 

“In the cultural dialogue right now, it’s really inspired by these WNBA players who have not only in this moment but for many years been strong voices in this dialogue, not just what they represent with their bodies, but mentally and spiritually what they represent in being very strong, opinionated and standing up for their values,” Weiss told Fast Company. 

An empowering skincare campaign promoting diverse body positivity? We love to see it!